In 2021, BIOFACH will take place as a purely digital format. Due to the altered circumstances of the dynamically evolving pandemic and its effects on the global organic food community, the world’s leading trade fair for Organic Food will be held as a BIOFACH eSpecial. The dates for the BIOFACH eSpecial are 17-19 February 2021.
Claudine Vrooijink, Marketing Manager Brinkers:
We are really looking forward to participate in the digital Biofach. The new format is a real challenge for many of our partners and for ourselves. It will be a new way of speaking with our customers and a new opportunity to present Brinkers as the world’s leader in organic chocolate spreads to our potential customers.
Brinkers started with the development and production organic chocolate spreads already in the early 90’s and has been participating in the Biofach in Nurnberg since the very beginning of the exhibition. Although we will miss meeting our business partners ‘live’ at the Biofach, the digital format fits very well in our innovative strategy. The first reactions from our customers and potentials are very positive and many appointments have already been made.
Next to our supply of a wide range of organic chocolate spreads under private label to a vast number of international multiple retailers, Brinkers, based in the Netherlands and established more than 135 years ago, is the producer of amongst others the probably bestselling organic chocolate spread brands in the world: La Vida Vegan and So Vegan So Fine.
La Vida Vegan, the organic, vegan, Fairtrade, palm oil free and gluten-free range of chocolate spreads and available in five delicious varieties, is currently successfully represented by many of our exclusive importers from all over the world.
Next to La Vida Vegan, Brinkers will also present the new formula of the highly successful It’s My Life brand at the Biofach E-special: organic, fairtrade, gluten-free and containing 30 % less sugar and sweetened with dates. Combined with a new, exciting packaging design, the new concept of It’s My Life, available in three delicious varieties, will further establish Brinkers’ position as the most innovative player in the fast growing chocolate spreads category.
And last but not least, our business-partners have been invited to order product samples to make sure that we can do a proper tasting session together. The invitations are sent and our area-managers are ready and able, so nothing will stop us (and you) from having a great Biofach 2021!
