BRINKERS LOOKS BACK AT A SUCCESFUL ANUGA 2021!

After more than 1.5 year we could finally participate in a physical exhibition. The long Covid-break has made it almost surreal to meet people from all over the world. The expectation in respect of the visitor numbers were fortunately generously surpassed and provided a nice atmosphere and the recognizable feeling of a ‘normal’ exhibition.

Our visitors found it very pleasant to have direct contact with us after almost two years. We saw that reflected in pleasant and personal 1 on 1 conversations, where we could show our new products as usual and especially let them taste a lot.


Claudine Vrooijink, Marketing Manager Brinkers:

Our visitors found it very pleasant to have direct contact with us after almost two years. We saw that reflected in pleasant and personal 1 on 1 conversations, where we could show our new products as usual and especially let them taste a lot.

We noticed a strong increase in interest for our organic and vegan chocolate spreads during the exhibition. Our new products presented, such as the La Vida Vegan Organic Walnut Spread and the La Vida Vegan Organic Pistachio Spread  have been very positively received.


The same goes for the renewed It’s My Life range; organic, Fairtrade with 30% less sugar and sweetened with dates.

In addition, our Chocolate Rhapsody Spekulatius was also tasted enthusiastically and we also noticed a lot of demand for this product.

It’s My Life 30% less sugar and sweetened with dates

The first few days were good beyond expectations. Certainly Sunday and Monday were busy days with a lot of traffic in and around our stand at our new location in hall 3. This new stand location seems to have worked out well, because we received a lot of positive reactions with regard to the design and the look and feel. We have been presenting Brinkers for a number of years now with La Vida Vegan and So Vegan So Fine in the leading role.

We look back at an effective and above all a very nice exhibition in which, as mentioned in the introduction, it felt as usual. In the upcoming weeks we will work hard and follow-up on the Anuga and preparations of the PLMA in Amsterdam and Biofach in Nuremberg! Hopefully we will see you in good health again.

  • Claudine Vrooijink, marketing manager Brinkers Food B.V.