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  Brands & concepts
      
Next to the already mentioned brands and concepts, there is another very interesting brand-development within the company.

It is a new range of health-oriented products, branded under the name ‘It’s My Life’.

At this moment in time there are two new concepts under the ‘It’s My Life’ umbrella:

Organic Chocolate Spreads and Sugar Free Chocolate Spreads.

Regarding Organic Spreads, already in 1992, Brinkers started the production of Organic Chocolate Spreads. Unfortunately, at that time, the interest in organic or ecological products was still very limited.

One of the reasons for Brinkers to introduce Organic Chocolate Spreads at that time, was a strong interest within the management of the company in finding ways to produce a healthier quality product, whilst showing respect for our environment.

‘It’s My Life’ spreads are available in the following varieties:
- Hazelnut chocolate
- Milk chocolate
- Duo hazelnut/milk chocolate
- Dark chocolate
- White chocolate