BRINKERS FOOD PRESENTS INNOVATIONS AT SIAL 2006

Brinkers Food, the Dutch specialist in chocolate spreads was very prominently represented during this year’s SIAL in Paris. In the spacious, colourful and very well visited stand, the company presented its latest innovations in chocolate spreads.

The colourful Brinkers-stand during the SIAL 2006 in Paris

CHOBA

One of the most exciting innovations during the SIAL was the re-launch of the well-known CHOBA-chocolatebutter. CHOBA, already on the market since 1946, was presented in a completely new design. In stead of the old alu-foil wrap, the product is now available in a beautifully styled tub.

The SIAL organisation has chosen CHOBA for the SIAL 2006 Official Innovations Selection, a selection of the most interesting innovations during this SIAL.

The new CHOBA-packaging and the logo of the SIAL Official Innovations Selection

The new packaging creates also new opportunities for CHOBA in the international marketplace. This was clearly proven during the SIAL, where many, especially European multiple grocers, importers and distributors showed their interest in the new product. Coming spring, CHOBA will be introduced in an Organic version as well.


ORGANIC CHOCOLATE SPREADS

Organic chocolate spreads are a very important segment within Brinkers’ wide assortment of chocolate spreads. Not only in Holland, but also in amongst others Germany and England, Brinkers is the most important player in the organic spreads category.
During the SIAL, Brinkers presented the new range of organic duo-spreads, also available in drinking glasses.

The Brinkers' stand during construction

and... during the SIAL

product innovation ......